Apex Pro Fitness

Apex Pro Fitness have been a client of ours for a few years and initially started off as a small personal training business offering 1:1 and group training in a shared gym environment. At the start of 2019, Danny who owns Apex, decided that he would expand into a purpose-built gym where he would grow the business and offer a fitness plan for his existing clients and new ones alike. The website that we had orignally built wasn't fit for taking the business in that direction as it was solely based on PT and the old services that Apex offered.

Fast forward a few months and there was a new brand created for Apex with a new look and a new vision. The huge gym that Apex were putting together in Shiremoor in Newcastle was taking shape and the plan was to test the new fitness plan with a 30-day trial. At Way Fresh we focussed the website on client conversion making the sole main goal to get people to sign-up to the trial.

After a month or so of development and then a round of user testing and some fantastic input from the client we presented a demo of the new Apex Pro Fitness website to Danny and the Apex team. The website was met with great feedback and once a few niggles and issues were ironed out we launched the website a few weeks later to coincide with the opening of the brand-new gym and fitness centre in Newcastle. The event went down a storm and we are only happy to have been a part of the process by developing the new website for Danny & Louise. We wish the business all of the success it deserves and look forward to see the client base grow utilising the website as the main sign up tool.

Here are some images from the launch day!

Visit the new Apex Pro Fitness website.